The Gold Standard of Industry Dominance

Name: Creed Digital
Price range: $$

Helping Australia's Leading Memorabilia Retailer Stay Number One

In highly competitive ecommerce markets, staying on top requires more than a great product. Official Memorabilia partnered with Creed Digital to combine SEO, Google Ads, Meta Ads and ongoing performance optimisation, strengthening their market leadership, increasing profitability, and cementing their position as Australia’s leading destination for authentic sports memorabilia.

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Ranking for Industry's Biggest Keyword

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Core Keywords on Google's First Page

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Increase in Organic Traffic

The Challenge

Official Memorabilia is the premier destination for authentic sports collectibles, but in a market where “fakes” and unauthorized resellers are common, visibility is everything. As a long-standing partner, Creed Digital was tasked with not just maintaining their lead, but widening the gap between them and the competition while consistently smashing year-on-year revenue records.

Industry:

Ecommerce

Location:

Australia

The Approach

We implemented an aggressive, 360-degree digital strategy designed to own every corner of the market:

SEO Supremacy: We executed a comprehensive technical and content led SEO strategy. By focusing on site authority and high-intent keyword clustering, we successfully ranked the client #1 on Google for “Memorabilia” and other primary industry terms, outperforming major retailers and global marketplaces.
Full-Funnel Advertising: We harmonized Google Ads (for high-intent search) and Meta Ads (for product launches and “hype” building). This ensured that from the moment a fan thought about a piece of memorabilia to the moment they were ready to buy, Official Memorabilia was the only brand they saw.
Agile Digital Strategy: We provided around-the-clock support and deep data insights, allowing the client to pivot during major sporting events (like Grand Finals or historic retirements) to capture surges in demand in real-time.

Project Details

Services Used:

Seach Engine Optimisation, Google Ads

Client:

Official Memorabilia

Location:

Australia

Website:

officialmemorabilia.com.au

"Creed Digital know how to listen to clients and deliver according to budgets and goals."

“Aaron goes above and beyond with his client work and is a real pleasure to work with. From around the clock support, terrific insights and strong industry experience, Aaron & Creed Digital know how to listen to clients and deliver according to budgets and goals.” — Michael, Official Memorabilia

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