Launching a Fashion Powerhouse – 1,000% Growth

Name: Creed Digital
Price range: $$

Starting from Zero in High Fashion

Launching a successful fashion brand takes more than great products. Onwuad partnered with Creed Digital to implement a data-driven growth strategy combining SEO, Google Ads, Meta Ads and conversion optimisation, transforming a new ecommerce brand into a recognised online retailer with more than 1,000% growth.

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Online Revenue Growth

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Increase in Monthly Orders

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Growth in New Customers

The Challenge

While the founders behind Onwuad were industry veterans with a track record of success, the brand itself was a fresh start. Launching a new label in the modern fashion landscape is notoriously difficult; they needed to cut through the noise, build an audience from scratch, and turn that initial buzz into profitable, repeatable sales.

Industry:

Ecommerce

Location:

Australia

The Approach

Rather than relying on generic “boosted posts,” we engineered a data-led acquisition strategy designed for a new brand launch:

Strategic Funnel Building: We developed a multi-layered funnel to guide shoppers from their first interaction to their first purchase. This included high-impact “Top of Funnel” awareness for new customers and “Bottom of Funnel” remarketing to close the sale.
Deep Audience Segmentation: We analyzed the Onwuad aesthetic to create specific customer profiles. We then segmented our campaigns based on these profiles, ensuring the right creative was seen by the right person at the right time.
Agile Scaling: By monitoring which segments yielded the highest ROI, we were able to aggressively scale the winning campaigns, fueling rapid growth without compromising the brand’s positioning.

Project Details

Services Used:

Ecommerce SEO

Client:

Onwuad

Location:

Australia

Website:

onwuad.com

"Their professionalism, knowledge and service has been exceptional."

“My company has been working with Creed Digital for approximately 1 year and their professionalism, knowledge and service has been exceptional. I highly recommend Aaron and Creed Digital to anyone wanting to grow their online business.” — Rob Maniscalco, Onwuad

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