Dominating a New Market Through Lead Generation

Name: Creed Digital
Price range: $$

Breaking Ground in a New Territory

Breaking into a new market takes more than simply launching a website or running ads. Fleet Shipping Containers partnered with Creed Digital to implement a targeted lead generation strategy combining Google Ads, Meta Ads and ongoing campaign optimisation, helping them establish a strong presence in Tasmania and generate consistent, high-quality enquiries from day one.

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Growth in Qualified Leads

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Reduction in Cost Per Lead

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High-Quality Leads Generated

The Challenge

Fleet Shipping Containers faced the classic “cold start” problem: they were a new business looking to break into the Tasmanian market. In an industry driven by logistics and high-intent buyers, they needed a way to generate a consistent stream of qualified leads to build their footprint and outpace established competitors.

Industry:

Shipping

Location:

Australia

The Approach

We designed an aggressive, multi-channel lead generation strategy focused on capturing high-intent customers at the exact moment they needed a container solution:

High-Intent Search (Google Ads): We captured “bottom-of-funnel” traffic by targeting specific, high-intent keywords for shipping containers in Tasmania, ensuring Fleet was the first name customers saw.
Visual Demand Gen (Meta Ads): We used Meta’s visual platform to showcase the quality and variety of the fleet, targeting business owners and logistics managers across the region to build brand familiarity.
Target-Driven Optimization: Unlike “set and forget” agencies, we worked with Nick to set specific monthly growth targets. We used a month-on-month feedback loop to refine lead quality and ensure the sales team was receiving high-converting inquiries.

Project Details

Services Used:

Google Ads, Meta Ads

Client:

Fleet Shipping Containers

Location:

Australia

Website:

fleetcontainers.com.au

"Each month, there has been substantial growth and improvement."

“Creed Digital have been looking after our marketing for almost 2 years. Each month, there has been substantial growth and improvement. We have set targets each month and have not been let down yet… I look forward to continuing our business relationship. I highly recommend his services.” — Nick Bond, Fleet Shipping Containers

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